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Sports betting
Unibet offers a comprehensive range of odds on a variety of international and local sporting events, 24 hours a day, seven days a week. Bets are placed via Unibet’s website and via mobile phone

Sports odds

On any given day, customers will find odds on around 500 different events, covering many different sports. The most popular sports are football, ice hockey, trotting and tennis. In many sports Unibet offers multiple forms of gambling on the same match or event.
This business is largely dependent on the seasons for key sports, such as the major soccer leagues in Europe, major golf and tennis tournaments, and the Nordic ice hockey leagues.
Unibet offers a very competitive payout ratio to its customers. For the major sports leagues it is normally around 90-95 per cent, depending on the type of game.




Live betting


The live element is very important when selecting and scheduling events for customers. Part of the excitement involved in gambling is being able to place a bet on a particular game or event and then watch that game or event live on television. This ensures a high entertainment value for live betting.
Unibet takes bets and offers odds on ongoing matches, i.e. customers can watch the match and place bets even as the match is going on. The odds change as the match progresses, but customers keep the odds which applied at the time when the bet was made. There is no limit to the number of bets a punter may make. Customers betting on football, for instance, can play the usual 1X2 or place bets such as over or under a certain number of goals, next goal, next corner, etc. It is an exciting and fast-paced form of gambling where odds may change rapidly.
Unibet also offers a unique cash-in function which enables customers to sell their bet before the conclusion of a match or event or even change their mind if it looks as if they are going to lose their bet. Live betting creates new opportunities for Unibet’s customers to take positions, e.g. home win or away win, or even change their position from home to away during the course of the match.




Supertoto

Supertoto is a pool betting product, using betting coupons with 14 football matches. It was launched in April 2004. Many European countries have mid-week coupons, and in November Unibet introduced Supertoto Extra with 10 football matches. The payout ratio for both types of coupon is 80 per cent, which is much higher than that offered by European monopoly operators on their supertoto or equivalent pool betting products. All matches are from the major European leagues and cups. Unibet has also introduced a unique form of supertoto for tennis, where punters bet on the outcome of 10 tennis matches.
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